Joe Jepsen provides a connection between businesses and customers using the power of the internet so you can get more leads and sales without a big hassle. A small business that understands your needs and can provide personal service to match any of the large providers without the hidden fees or the technobabble.
It is my desire and goal to get as many qualified leads and customers to your website as possible. Regardless of what kind of business you run, it has been proven time and time again that people routinely use the internet to find prospective vendors, and people to do business with.
Have you ever put hours, days, or even years into a project only to attain moderate success?
That’s how one Sevierville website owner felt.
A few years ago, this business owner created his own lawn care service website because, on the side, he knew a little bit about designing websites. However, he noticed his company was just not getting the leads he expected. Since his “traditional advertising” efforts were becoming less effective, he knew he needed to make a change – fast.
Not quite knowing where to turn, he contacted a local marketing professional and asked for advice. The consultant advised him to re-design his website. He explained that by implementing good design AND marketing principles, he could dramatically improve his online results.
He couldn’t stomach the thought of re-designing his site all on his own, so he hired a Sevierville web designer to do it for him. Not just any web designer… but one who knows and understands what type of marketing components to include for more leads and sales.
He gave it a nice face-lift with a clean, professional design. He gave it a lead capture form. He made sure the call-to-action was clear. He made sure that his phone number was the first thing visitors saw when landing on the site.
Not long after the new site went live, this lawn care business owner found his lead generation efforts finally paying off. His business eventually saw drastic improvements… all thanks to a simple website re-design.
Sometimes, small – yet SMART – changes are all it takes to make a world of a difference in getting more leads, sales, and profits.
Sevierville Web Design & Local SEO Marketing
Serving Sevier County Tennessee and surrounding areas including Sevierville, Seymour and Pigeon Forge.
Learn what we can do for you and your local business. Contact US Today!
It really is in every Sevierville business owner’s best interest not to ignore the internet, but to utilize it. This doesn’t have to take the form of complex marketing and advertising campaigns (although these can also help), as even a simple and easy-to-design website can increase business impressively—especially in coordination with social media.
If you fall into this category of those small business owners who currently have what appears to be zero interest in making use of the internet to improve the sales and overall financial outlook of their company, then you need to pay attention.
The first step towards successfully helping your business integrate into the digital age, to maximize opportunities and success, is to understand the source of your resistance and hesitation.
So let’s take a look at some of the main reasons why some small business owners are still reluctant to fully utilize the power of the Internet.
10. “I don’t have enough money.”
Often the first and most common reason given by Sevierville business owners who are resistant to developing an online presence, “I don’t have enough money” can be quite relevant, especially when they consider that business is hurting for the owner at the moment.
These concerns are entirely misplaced, and it’s important to reflect upon two significant ideas.
First, digital marketing and website development were much more expensive years ago, probably when owners first inquired about integrating their business online. This one isn’t a misplaced fear or a bad dream—web development really did cost quite a bit more in the past. If this is one of the main reasons why you haven’t embraced the Internet for your business then you need to understand that web development and online marketing aren’t nearly as expensive as they once were.
The other idea that should be noted is that most business will see an increase in customers and transactions as a result of their online marketing, which means having a website built for your business isn’t really a cost for your business, it’s an investment in your business.
Having a website that effectively markets your products and services to interested people online, can dramatically increase the amount of customers you have coming into your business.
Your website is like a sales person who is working around the clock to promote your business, and it’s always working to get you more leads and customers.
That initial investment into a professional website, could end up bringing you customers for many years to come.
9. “I don’t understand how it will work for me.”
One of the major reasons why some business owners are reluctant to have a website built for their business is they just don’t understand how it all works.
How does someone find their website online? How can they accept payments through their website? How do they receive emails and phone calls from people who visit their website?
For people who aren’t tech savvy, the thought of having a website for their business can be pretty daunting.
The thing is, you don’t need to know how it all works. You don’t need to know all the technical details of a website in order for the website to promote your business online.
All you need is someone who understands all aspects of the Internet, and can bring you customers through your website.
As the business owner, you should be focused on running the business, while you leave the “tech” and “web” stuff to a professional.
8. “I’ll just do it myself.”
Another common objection small business owners have about getting a website built for their business is they don’t want to hire a professional to do it. Instead, they want to try and do it themselves.
This might be fine if you’ve already got a website that is producing great results for you, and you just need to tweak a few things here and there.
But if you want a professional website built for your business that is actually designed to attract online visitors, and then convert those visitors into customers, then you need to hire a professional.
There’s no point wasting your time on something that might not even do what it’s supposed to do. Hire a professional, and get the job done right.
7.”We already have a Facebook account.”
Some small business owners are reluctant to get a professional website built for their business because they’ve already got social media accounts created.
Just because they’re posting on social media or they have some details on their profiles, they think that’s enough online marketing to get customers coming through their doors.
If you’re on social media, but you don’t have a website as well, then you’re missing out on a massive opportunity to convert more visitors into customers.
It’s not that a website should replace what you’re doing on social media, but they should complement each other. If you already have a following on social media, then you should be taking advantage of that by sending them to your website where they can find out more, and contact you directly.
6. “Our customers don’t use the internet to find us.”
Another key objection a lot of small business owners have when it comes to creating a website for their business is they think their consumers aren’t searching for them online.
They think that the Internet doesn’t influence their prospects and customers, and they don’t see the need to invest into online marketing.
The reality is over 90% of consumers will search online for a local business before they even think about calling them or visiting them.
Regardless of how things have worked in the past or how they’re working currently, the fact of the matter is almost everybody is searching online for a local business before they do anything else.
And if you’re ignoring this fact, then you’re also ignoring all the potential customers you’re missing out on right now.
5. “I don’t have time to manage it.”
A major reason why some small business owners object to getting a professional website created for their business is because they don’t want to take the time to manage the website.
If you’re holding off for the same reason, then you should realize that once your website is setup, it pretty much runs itself.
You don’t need to actively manage or maintain your website, unless you want to post content regularly. But even then, it’s much simpler to do than you might think.
You don’t need to know any programming language, or be some kind of tech wizard to run your website. In many cases, if you want to update anything, it’s just a matter of “drag and drop”, and your website will be looking just the way you want it to.
4. “We had a website built, and it does nothing for us.”
If you’ve already got a website for your business, but you’re not really seeing any results from it, then it might be time to revamp your website.
A lot of older websites aren’t really optimized properly these days for the search engines, for mobile users, or just modern consumers in general.
If you haven’t updated your site for a few years, there’s a good chance you’re missing out on a lot of visitors and potential customers just because it’s outdated.
An older Sevierville website just isn’t going to bring in the same type of results as if you updated it to a more modern look that would help convert more visitors into customers.
After all, you want your website to represent your business well, so a more professional, and modern look is going to let your business stand out against the rest.
3. “We see great results from TV, newspaper, and radio advertisements.”
Some small business owners seem to think that because they see great results from their existing marketing they don’t need to invest in Internet marketing as well.
After all, if you’re getting a consistent stream of customers through newspaper ads, or radio ads, then why would you need to look into having a website built for your business?
The thing is, it’s not about your website or any other aspect of online marketing replacing what you’re currently doing. It’s about your website complementing your current marketing, and adding to the results you see now.
A website allows your potential customers to find more information about what you have to offer, and allows them to get to know you more, before they contact you.
It’s also important to note that online advertising and an online presence will attract many additional customers who don’t read the newspaper, listen to the radio, or watch the TV station on which you’re advertising.
That means you can see much greater success by adding Internet marketing to your current business, rather than replacing what you’re currently doing.
2. “We don’t sell anything online.”
One of the most common reasons small business owners think they don’t need a website is because they think their business isn’t suitable for selling products or services online.
That might be the case with businesses like restaurants, mechanics or plumbers, where the business is location-dependent, but even then, these businesses could incorporate a booking system online, a lead capture system, or even a general promotion on their website.
A lot of times having a website for your business isn’t just about selling things on your website; it’s also about promoting your business and getting people to email you, call you, or walk through your doors.
Your website is another piece of the marketing puzzle that helps to get your business in front of people who are interested in what you have to offer.
Not all sales will occur online, but most of them start there.
Whether a potential customer is looking for business hours, a phone number, pricing figures, and/or general information relating to your company, there’s an excellent chance that the first part of the sale—considering a specific company for a transaction—will be initiated online. Of course, the best part of this initial component of the sale is that it will be completed automatically, without any required effort from you.
1. “We just don’t think we’re interested right now.”
Having a website that effectively promotes your business online is crucial for your success, but a lot of people still don’t think they need a website.
They just don’t see the value the Internet can provide to their business, and just don’t get how much it can help their business.
They don’t get that the first thing most people do is search online for a business’ website to find out more about them, and to find out how they can contact them.
If your business doesn’t have a website, you’re letting a lot of potential customers slip through your hands, and into the hands of your competitors.
So as you can see there are quite a few reasons why some small business owners are still reluctant to have a professional website built for their business, but in most cases investing in an effective website is going to bring in more customers, more traffic, and more business than if you continue to ignore the Internet.
Your website and any form of internet marketing isn’t going to replace anything you’re currently doing, and it’s not going to significantly add to the amount of work you’re doing now.
Once you have a website setup, it will be like your own sales person, working around the clock to promote your business.